Hi,

My name is Kasper.

I’m doing affiliate marketing. I have been working with online marketing for 12+ years now. The last 8 years primarily with SEO.

Current Role

Director of Organic Strategy at a leading global iGaming company, driving SEO and organic visibility across our digital assets globally.

I specialize in SEO strategy and implementation, optimizing organic growth across multiple competitive markets. My work spans international SEO, localization, and cross-vertical organic strategies.

Years of experience in high-competition markets like iGaming and sports betting have shaped my approach to organic visibility and performance optimization.

Personal note

I build affiliate websites as a passion project—from small niche sites to large ecommerce platforms. These serve as my testing ground for emerging SEO tactics.

SEO evolves daily. My personal projects are my sandbox for experimenting with new strategies, ensuring I bring the best insights to my corporate role.

Recommendations for SEO and Content knowledge:

• Holisticseo.digital by Koray Tuğberk GÜBÜR
• Internetmarketing.gold by Kyle Roof
• Next-Level AI Content by Kevin Meng
• Chiangmaiseoconference.com

My toolbox:

• SurferSEO
• Ahrefs
• Screaming Frog
• Accuranker
• Pageoptimizer.pro
• Linkody
• SEOtesting.com
• Bazoom.com
• Koala.sh

Newsletters:

• SEO Notebook from Steve Toth
• #SEOFOMO from Aleyda Solis

If you want to get in touch, my email can be found below.

Best,

Kasper Møller
kasper@admeta.dk